Againstabackdropofthetransformedlandscape￡TourismEnglish-Principles￡Perspectives&Practicesisatextbookdesignedtoequiptourismprofessionalswiththecutting-edgeexpertiseandglobalvisiontostayattheforefrontoftheindustry.Toachievethegoal￡thistextbookstandsoutinlettersandspiritcomparedwithitsdomesticpeers.DespitethefactthattherearefewcasesoftourismEnglishtextbookswhichbreakthetraditionalmindset￡thisbookdoestakeanultimateturnbyadoptingaframeworkthatturnsfromconcentrationonEnglishlanguagetrainingtoabroaderpictureofmajorissues￡challengesandtrendsinglobaltourism.Itcreatesanimmersiveexperienceforreadersintermsofcontemporarytourism\'sinternationaldimensionandidiomaticEnglish.TodayEnglishisthedefactolinguafrancaintheworldtourismcommunity￡andhasthusbecomeamust-haveabilityforpractitionersacrossthetourismsector.Nevertheless￡tourismprofessionalsneedtoraisetheirEnglishtothenextlevelinordertomaketheirmarkonahighlycompetitivemarket.ThegreatchallengefacingESP￡¨Englishforspecificpurposes￡fortourismishowtouseEnglishasaneffectivemeansofcommunicationthroughwhichrealprofessionalismcanbeforged.Torisetothechallenge￡thisbookexperimentswithanaudaciousundertakingasitchartsanovelcourseinanattempttotrainnextgenerationoftourismprofessionalswithglobalconsciousnessandEnglishcompetence.Instructure￡ithaseightchaptersintotal￡presentingsomebasicconcepts￡viewpointsandpracticesthatunderliemoderntourism￡andcoveringtopicsoftourism\'sbasicideas￡itsrelationshipswithothersanditsfuturegrowth.