
《体验商务英语教师用书4(第2版)》延续了第一版活泼、高效的体验式商务英语学习模式。在此基础上对听力和阅读材料进行了全面更新,紧扣时代脉搏,多维度拓展商务英语语言及交际能力,着力打造精品。 NotesonunitsUnit1CommunicationAtaglanceBusinessbriefLessonnotesUnit2InternationalmarketingAtaglanceBusinessbriefLessonnotesUnit3BuildingrelationshipsAtaglanceBusinessbriefLessonnotesUnit4SuccessAtaglanceBusinessbriefLessonnotesUnit5JobsatisfactionAtaglanceBusinessbriefLessonnotesUnit6RiskAtaglanceBusinessbriefLessonnotesUnit7E-commerceAtaglanceBusinessbriefLessonnotesRevisionUnitAUnit8TeambuildingAtaglanceBusinessbriefLessonnotesUnitgRaisingfinanceAtaglanceBusinessbriefLessonnotesUnit10CustomerserviceAtaglanceBusinessbriefLessonnotesUnit11CrisismanagementAtaglanceBusinessbriefLessonnotesUnit12ManagementstylesAtaglanceBusinessbriefLessonnotesUnit13TakeoversandmergersAtaglanceBusinessbriefLessonnotesUnit14ThefutureofbusinessAtaglanceBusinessbriefLessonnotesRevisionUnitBTextBankTeachersnotesUnit1CommunicationCommunicationwithemployeesThecommunicationvalueofcorporatewebsitesUnit2InternationalmarketingThefateofglobalbrandsMovingyourbrandimageupmarketUnit3BuildingrelationshipsPartneringamongconsultanciesBloggingasarelationshiptoolUnit4SuccessAcompanystrategyforasuccessfulproductArecordyearforasupermarketchainUnit5JobsatisfactionManagingflexibleworkingpracticesSatisfyingemployeesandcustomersUnit6RiskThepriorityofsafetyTheriskoflossofbrandvalueandreputationUnit7E-commerceInternetshopping-tenyearsonUser-friendlinessUnit8TeambuildingManagingteamsacrossdifferentcountriesandculturesTeam-buildingexercisesUnit9RaisingfinanceOptionsforstart-upcompaniesAnalternativetothebanksUnit10CustomerserviceUsingtechnologytohandlecustomersCustomersatisfactionsurveysUnit11CrisismanagementManagingcriseseffectivelyCarryingoutarescueplanUnit12ManagementstylesLeadershipqualitiesTheadvantagesofdiplomatsUnit13TakeoversandmergersAyearafteramergerHowtomanagetakeoversandmergersUnit14ThefutureofbusinessSolvingimpossibleproblemsKeepingupwithtechnologyTextbankanswerkeyResourceBankTeachersnotesUnit1CommunicationProblem-solvingonthephoneUnit2InternationalmarketingBrainstormingUnit3BuildingrelationshipsNetworkingUnit4SuccessNegotiatingUnit5JobsatisfactionHandlingdifficultsituationsUnit6RiskReachingagreementUnit7E-commercePresentationsUnit8TeambuildingResolvingconflictUnit9RaisingfinanceNegotiating:tacticsUnit10CustomerserviceActiveIisteningUnit11CrisismanagementAskingandansweringdifficultquestionsUnit12ManagementstylesSocialising:puttingpeopleateaseUnit13TakeoversandmergersSummarisinginpresentationsUnit14ThefutureofbusinessTelephoning:gettingtherightinformationAppendixTranslationreferenceBusinessbriefReadingAudioscripts
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