《实用服装英语（第二版）》选取了时装设计、服装工程、服装材料、服装营销、服装社会心理学、服装美学、时装评论和时装表演相关的文本（包括教材、专著、报刊文章和学术论文），并对这几乎涉及服装专业不同领域的内容做了相应的单词注解和难句注释。意在让高校服装设计和时装表演等专业的学生接触到专业英语的各种可能的文体，培养和训练他们阅读专业以及与专业密切相关领域的英语原版材料的能力，为关心服装业并欲于此大展鸿图的人，提供一本有用又有趣的专业英语阅读材料。 CHAPTER1THEORYOFFASHIONDESIGN1.1WhatIsFashion？1.2PrinciplesofDesign1.3FashionDesigninDetail－PockeztStylin1.4Color1.5WhatDoesaDesignerDo？1.6ArttoWear1.7DevelopingaSampleGarment1.8TrendsForecast1.9CareerExpectationsCHAPTER2FASHIONTECHNOLOGY2.1PatterningandCuttionProceduresCHAPTER3FASHIONFIBRESANDFABRIC3.1Man-MadeFibres3.2GraininFabricCHAPTER4FASHIONMANAGEMENTANDMARKETING4.1TheSurvivingCompaniesWillBeMarketionOriented4.2GrowingtheEuroNiche4.3TheCostofClothing4.4SalesPromotion4.5QualityControlRelatedwithDesigners4.6ExampleSeasonofOperationsManagement4.7NavigatingWatersofChangeCHAPTER5AESTHETICANDSOCIALPSYCHOLOGYRELATEDWITHFASHION5.1CyclesofFashionAcceptance5.2FirstImpressions5.3TwoViewingOrientations5.4TheViewer1595.5FashionsReflectTheirTimes5.6WhatIsThiswow?5.7YouthPoweronFashionCHAPTER6FASHIONCRITIGUE6.1Fortuny6.2InnovatorsCHAPTER7FASHIONMODELING7.1HowtoProduceYourOwnFashionShow7.2Supermodels7.3BacktoReality……CHAPTER8ACADEMICMATERIALAPPENDIX