Atatimeofglobaleconomicintegration,brandshavebecomethestrategicresourceofacountryoraregionandaregrowingtobeasymbolofitsstrength.Themorefamousbrandsacountryhas,themorecompetitivethecountryis.Statisticsindicatethatworld-classbrandsaccountfortessthan3percentoftheworldstotalbrands,buttheirproductsaccountformorethan40percentoftheglobalmarket,andtheirsalesvolumehasreachedabout50percent.Incertainindustries,thesalesvolumeexceeds90percent.Indevelopedcountries,60percentoftheGDP(grossdomesticproduct)comesfromindustrieswithbrands.Thisdemonstratesthatmoderneconomiccompetitionhasshiftedfromaneraofproductcompetitiontooneofbrandcompetition.Sinceitsopeningtotheoutsideworld,Chinaseconomyhasmaintainedarapidgrowth.AccordingtotherevisedstatisticsfromtheNationalBureauofStatisticsofChinainJuly2007,ChinasGDPreached21,087.1billionyuan(about$2,800billion,$1=7.55yuan),up11.1percentfromthatof2005.PercapitaGDPintheyearexceeded$2,000.Thelivingstandardsofurbanandruralresidentsimprovedconsiderablyastheirawarenessofbrandsstrengthenedandbrand-productconsumptionandexportscontinuedtogrow.AgroupofChinesebrandssuchasHaier,Huawei,LenovoandTCL,whichhavebasicallyestablishedaninternationalpresence,aregrowingrapidly.Wehaveenteredtheeraofthebrandeconomy.Theimpetusofformingabrandcomesfromthedevelopmentoftheindustry.Thegrowthofbrandshasdeeplyreflectedtheprogressoftheindustry.Statisticsindicatetheaveragebrandvalueofthetop20brandsinChinahasgrownfrom4.799billionyuanin1995to43.87billionyuanin2006,anincreaseof8.14times.WiththenewerainChina,variousbrandactivitiesoccuroneafteranother.OnApril30,2005,theBusinessChannelofChinaCentralTelevision(CCTV)hostedthe"ChinaBrandSummitForum".Attheforum,103ChinesecompaniesattheforefrontofChinashealthyandrapideconomicdevelopmentjointlyissuedtheChineBrandDeclaration,sayingthatChineseenterprises"mustcompletetheirupgradinginbrands,products,servicesandtalentsasearlyaspossibleandestablishmoreChinesebrandsasglobalbrandswhilekeepingtheirtraditionalad